A formative study on Mobile Banking that incorporates the right blend of qualitative and quantitative approach

Fresh Insights

Critically observing interactions among people (even with big age differences) can lead to insights about implicit consumer needs

Unraveling Latent Needs

Many things around us can offer lessons in strategy – especially a movie like Life of PI

Strategy Lessons

Delivering the keynote speech on Financial Inclusion at Digital World, Bangladesh Government’s flagship annual event

Thought Leadership

An exceptionally talented local team, supplemented by a network of global experts, drive our value proposition

pi Strategy Difference


Mobile Financial Services: Consumer Insights Study

Bangladesh began its Mobile Financial Services (MFS) journey in 2011. The primary goal of MFS is financial inclusion - reaching the unbanked population with appropriate financial services. As of end of December 2013 there are more than 13.2 million registered users being served by nearly 182,000 agents transacting around TK66 Billion per month. Over-the-Counter (OTC) transactions constitute nearly 90% of the market. People are not opening and using mobile wallets by the masses just yet. Moreover, a significant number of those who are using MFS today cannot be categorized as “base of the pyramid” consumers.



BYLC Annual Summit, Dhaka, Bangladesh: The Bangladesh Youth Leadership Center (BYLC) organized an annual summit to bring together demonstrated leaders across many walks of life with the youth of the nation. pi Strategy Consulting provided pro bono services to BYLC in researching and publishing a report titled “Steering Bangladesh in the Right Direction” that highlighted the perceptions among the youth on a number of topics. This report was launched at this event.



pi Strategy Consulting connects leading edge management practices with development priorities through innovative design thinking principles. The Firm’s 3.14 approach encapsulates its value proposition across three vectors: capabilities, focus area, and service offerings.