Mobile Financial Services: Consumer Insights Study
Bangladesh began its Mobile Financial Services (MFS) journey in 2011. The primary goal of MFS is financial inclusion - reaching the unbanked population with appropriate financial services. As of end of December 2013 there are more than 13.2 million registered users being served by nearly 182,000 agents transacting around TK66 Billion per month. Over-the-Counter (OTC) transactions constitute nearly 90% of the market. People are not opening and using mobile wallets by the masses just yet. Moreover, a significant number of those who are using MFS today cannot be categorized as “base of the pyramid” consumers.
Daily Star Roundtable, Dhaka, Bangladesh: The Daily Star, Bangladesh’s premiere English newspaper, organizes periodic roundtables on various topics of current affairs and invites recognized industry experts to share their thoughts, which are subsequently published in the newspaper. The Daily Star held a roundtable titled “Mobile Financial Services” where pi Strategy Consulting was invited to deliver a keynote presentation on the topic, bringing forward the global perspective on the subjectMore
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